November 25, 2017

Social Marketing Essentials

Posted by in Referrals

While most leaders in the professional service industries continue rely on traditional methods of marketing, a growing number of entrepreneurs have begun harnessing the power of social media to establish themselves as a niche authority figure within their chosen profession. These pioneers have developed powerful referral engines for themselves in the process, while their skeptical competitors sit on the sidelines and miss out on major opportunities for substantial growth.

Of course, time-proven promotional campaigns will continue to dominate the marketing strategies of most professional service veterans throughout the foreseeable future. However, more and more businesses have begun taking advantage of social media platforms that deepen the impact of existing marketing efforts by strengthening their professional network. These services also allow users to keep their finger on the pulse of their profession by providing them with updates on relevant breaking news and promising business opportunities as they develop.

Many medium to large-sized businesses remain apprehensive about social media because they do not want to risk losing control over their brand image. News headlines concerning employees who have posted confidential or compromising information on Facebook and Twitter have raised a number of concerns in the minds of legal and medical professionals in particular. Disasters like these can be devastating from both a professional and a financial standpoint, but such complications can be averted by putting a system of best practices into place that compels team members to use social media responsibly.

From blogs devoted to untapped niches to Twitter streams providing informative links and comments, those who have implemented an effective social media marketing strategy have found these new platforms to be tremendously powerful. The most successful campaigns have included the following three principles in their marketing strategy:

  • Developing a professional niche
  • Building a personal connection with your audience
  • Leveraging your core network to generate high quality referrals

What is Referral Marketing?

Posted by in Referrals

What is Referral Marketing?

In a nutshell, referral marketing is the process of developing a reliable network of well established clients who are actively engaging their colleagues, coworkers and friends about the products or services that you have to offer. In the modern marketplace, people are distrustful of traditional advertising because they are keenly aware that a business will do whatever it takes to attract new clients. When they hear about something that they can use from someone they trust, on the other hand, they will extend that credibility to that product or service. Once you have established a solid foundation of satisfied clients that have been educated how to promote your brand, you will have a steady stream of qualified referrals coming in for potential clients who are genuinely interested in doing business with you.

Effective referral marketing begins with two basic components, providing a product or service that people actually like and managing the expectation for referrals. While most businesspeople have an intuitive understanding of the importance of providing a top-notch product, all too many professionals drop the ball when it comes to actively engaging their clients on the topic of referrals. If you are genuinely interested in increasing both the quantity and the quality of the sales leads that come into your business, then the time is now to learn how to start building a referral engine of your own by using a network of existing clients who already know how great you really are.

If you are resistant to the idea of asking your clients to provide you with referrals out of a question of good taste, it is time to reexamine your thinking about the process of referral development. When clients refers one of their colleagues or associates to what you have to offer, they are doing so because they truly believe that your product or service can help someone else reach a particular goal. People enjoy talking about businesses that they have discovered that have provided them with solutions, improved their lives or saved them a great deal out of money. As a result, you are actually doing your clients a favor when you encourage them to spread the word on a product or service that you know that they love.

Medical Marketing – Tips to Choose Keywords to Jump Start Your Web Success

Posted by in Branding, Content Marketing, Education Based Marketing, General, Keywords, Online Marketing, Referrals, Resources

One of the many options available for practice marketing is having an interactive website defining the purview of your practice. When a client searches the internet for information, he types in a word or bunch of words in the search engine (like Google). It is imperative that your webpage is visible on the first page and even better if it is on top of the list. Choosing the correct keywords that will make your practice noticeable on the search engine is the trick to target prospects. A few tips for choosing keywords are listed below.

1. Your own choice

Your business is your technical know-how. Hence you will know the words/phrases that reflect your practice and also the best keywords to use for your practice marketing. You know what correctly portrays your work. What would you look for if you needed that specific service?

2. Google AdWords Keyword Tool

Once you have short listed your keywords, put them up on the Google AdWords keywords tool and click on ‘get keywords ideas’. The tool will give you a list of words / phrases that match your words and along with the statistics of number of searches for each keyword. This is a very valuable tool and the first step towards a successful practice marketing strategy.

3.  Your domain name

It helps a lot if your domain name includes the main keyword. For example if you are a practicing dermatologist it is better to have a domain name that incorporates the word skin or skin care. Most people who may not know be aware of the technical term would end up searching for words like skin or skin care instead of dermatologist. If you are a criminal lawyer then try to include criminal law in the domain name. In these days of specialization it’s vital to be specific regarding your profession.

4 The magic of long tail keywords

Instead of single words it is better to use phrases of two to three words which explain your expertise as most people type specific phrases and this helps narrow down the search.

5 Number of keywords in one article

You will need one major keyword and two or three secondary keywords. The main keyword density could range between 2 to 4%.

6 Geographical keyword

If your keyword includes your geographical location it makes searches easy for the client. You are sure to rank amongst the top ten in the search engine list and also will bring in more organized traffic to your website.

7 Some other tools

There are other tools to search for useful keywords suitable for your website like Market Samurai, keyworddiscovery.com.

8 Brainstorming

A discussion or brainstorming session with your close associates and family members might give you many valuable and unique ideas.

Remember that your practice marketing should yield optimum results. So you will need marketing that is unique to your requirements; i.e. distinctive and specific keywords in your content which describe your profession accurately. Your practice marketing techniques have to be ethical and precise to get you noticed in the vast ocean that is the internet.